Marketonics
AI Insights
Jan 15, 20246 min read

How AI Agents Differ from Chatbots

Understand the difference between scripted chatbots and outcome-focused AI agents built to capture leads and book meetings.

Agents focus on outcomes

Traditional chatbots follow scripts. AI agents are trained to achieve goals like capturing leads, booking demos, or handling FAQs without needing a human in the loop.

  • Understands intent instead of keywords
  • Optimized for lead capture and booking
  • Works across chat and voice

Better signals, better routing

Agents use conversation cues to route leads, push them to the right CTA, and escalate to humans when needed. That means less manual triage and faster follow-up.

What this means for your funnel

Expect higher conversion on the same traffic because every visitor gets a fast, tailored response, not a dead-end decision tree.

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